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WEB MARKETING STRATEGIES

WEB MARKETING STRATEGIES

Incorporate web marketing using customer intelligence to gain brand recognition, client engagement and conversion. Successful internet marketing strategies combine search engine marketing, search engine optimization, social media marketing, email marketing, and videography to enhance a company’s profitability. Neo Design Concepts employs these strategies to make marketing profitable for our clients.

 SEARCH ENGINE MARKETING (SEM)

SEM is the paid search advertising of web marketing, such as: pay per click (PPC), adwords, display advertising, programmatic advertising, and retargeting to promote branding, increase website traffic, and call to action conversions to generate leads or sales.

 

Ads can range from text to rich media ads targeting prospects and remarketing to interested audiences. Visitors who have clicked on a product from a site can be retargeted with an ad for that specific product the next time they are online.

 

Knowing when and how to apply these strategies determines the success of the SEM campaign. Below are various SEMs and its application. Neo Design Concepts removes the headache of knowing what types of campaign to apply and when to use it for our clients.

  • PPC / Adwords: Brand promotions to develop traffic & call to action conversions resulting from keyword searches
  • Display Advertising: Typically for brand development, these ads appear on webpages as visitors surf or read content on the internet
  • Programmatic Advertising: Algorithms of consumer behavior used to measure & optimize ads in real time bidding for brand conversion & lead generation
  • Product Listing Advertising / Google Shopping: Ecommerce marketing based on product searches used to enhance sales conversion through banner ads

SEARCH ENGINE OPTIMIZATION (SEO)

 

Effective SEO includes on-page and off-page SEO. On-page SEO pertains to optimizing the site with good coding and downloading speed for quick indexing by search engines. Off-page SEO refers to submissions of the site or its content to various search engines, directories, social bookmarkings, local listings, online magazines / articles / press release sites, etc. These distributions help to create a company’s online presence and authority. For a comprehensive SEO strategy, we apply both methods for our clients in order to achieve brand recognition, increase site ranking and traffic. As each client has different targets and needs, our SEO is tailored for success based on the client goals and requirements.

SOCIAL MEDIA MARKETING (SMM)

 

Businesses need to be social to create an online viral effect. Social media serves as the viral vehicle to publicize website content, advertise call to action for sales of products and services / registration to events / organization of movements, and create a following for the brand. It is also important to combine social media marketing with SEO to enhance consumer engagement, brand development and visibility. With the help of display or pay per click (PPC) advertising, it can also be used to promote conversions of products and services. Let us help you enhance your brand and profitability.

VIDEOGRAPHY

 

People are generally drawn to videos, as the action grabs attention while scrolling through content on the internet. Good videos can help explain ideas, generate emotions and move targeted audiences to act. With this understanding, Neo Design Concepts produces videos to help market products or services, demonstrate concepts, or share experiences of an event for our clients. It can be used in blogs or on websites to help tell a story and on landing pages to promote call to action conversions. Contact us at info@neodesignconcepts.com to help tell your story.

EMAIL MARKETING

 

One of the many ways to remain engaged and on top of your audiences’ minds is by email marketing. Promotional programs on websites, landing pages and advertising campaigns can be used to generate an email list. This list consists of individuals who have specified interest in your organizations’ products, services or information as they have submitted their email addresses through online forms from promotional campaigns rolled out. These targeted email campaigns consistently provide relevant company news, tips, events and specials to increase social media and website engagement. Ready to enhance your organizations’ visibility, brand development and conversions? Email us at info@neodesignconcepts.com.

Web Marketing Statistics

14
26
%

OF SHOPPERS MAKE PURCHASES ON WEBSITES USING RETARGETING, AS OPPOSE TO 8% WITHOUT IT

47
60
%

OF CONVERSION RATES ARE BOOSTED BY NATIVE ADS

30
74
%

OF ALL MARKETERS SAY THAT FACEBOOK IS IMPORTANT TO THEIR LEAD GENERATION

21
76
%

OF MARKETING ROI WAS FROM DIGITAL MARKETING

MAKING DIGITAL MARKETING PROFITABLE

Take advantage of NEO DESIGN CONCEPTS consulting services to make marketing profitable from your online ventures. Our four step process in managing your internet marketing campaigns are geared to draw quality traffic to help your website convert.

MARKETING ANALYSIS

Evaluate your site, products and services to determine what’s already in place, Its success or lack thereof, and identify the target audience

SITE OPTIMIZATION

Optimize your website for ease in navigability, speed and search engine friendliness

STRATEGY DEVELOPMENT

Create Strategies Designed to galvanize your customers and prospects to engage and convert

DATA ANALYSIS

Analyze data and reformulate strategies as necessary to achieve intended results

As competition grows and technology change regularly, so too must web digital marketing adjust to stay ahead of the game. Do you have all the pieces needed for an effective internet marketing presence? Click here for a FREE 30 MINUTE CONSULTATION.

BOOST MY MARKETING PERFORMANCE!

WEB MARKETING PROJECTS

WEBSITE GRAPHIC DESIGN

SOCIAL MEDIA BANNER DESIGN

VIDEOGRAPHY PROJECTS