Neo Design Concepts - Web Marketing banner
WEB MARKETING STRATEGIES

WEB MARKETING STRATEGIES

Incorporate website marketing to gain brand recognition, client engagement and lead generation for your business. Successful web marketing strategies combine search engine marketing, search engine optimization and social media marketing to enhance a company’s profitability. Neo Design Concepts employs targeted advertising strategies to make marketing profitable for our clients.

 SEARCH ENGINE MARKETING (SEM)

Search Engine Marketing such as pay per click (PPC), adwords, display advertising and retargeting promote branding, boost website traffic and generate leads to help increase sales.

 

Ads can range from text to rich media ads targeting prospects and remarketing to interested audiences. Visitors who have clicked on a product from a site can be retargeted with an ad for that specific product the next time they are online.

 

Knowing when and how to apply these strategies determines the success of the SEM campaign. Below are various SEMs and its application. Neo Design Concepts remove the headache of knowing what types of campaign to apply and how to effectively use it for our clients. So let us manage your website marketing.

 

  • PPC / Adwords: Brand promotions to develop traffic & call to action conversions resulting from keyword searches
  • Display Advertising: Typically for brand development, these ads appear on webpages as visitors surf or read content on the internet
  • Retargeting / Remarketing: Online advertising to maintain your product / services in front of bounced traffic after they leave your website
  • Product Listing Advertising / Google Shopping: e-Commerce marketing based on product searches used to enhance sales conversion through banner ads

SEARCH ENGINE OPTIMIZATION (SEO)

 

Effective SEO includes on-page and off-page SEO. On-page SEO pertains to optimizing the site with good coding and downloading speed for quick indexing by search engines. Off-page SEO refers to submissions of the site or its content to various search engines, directories, social bookmarkings, local listings, online magazines / articles / press release sites, etc. These distributions help to create a company’s online presence and authority. For a comprehensive SEO strategy, we apply both methods for our clients in order to achieve brand recognition, increase site ranking and traffic. As each client has different targets and needs, our SEO is tailored for success based on the client goals and requirements.

SOCIAL MEDIA MARKETING (SMM)

 

Businesses need to be social to create an online viral effect. Social media serves as the viral vehicle to publicize website content, advertise call to action for sales of products and services / registration to events / organization of movements, and create a following for the brand. It is also important to combine social media marketing with SEO to enhance consumer engagement, brand development and visibility. With the help of display or pay per click (PPC) advertising, it can also be used to promote conversions of products and services. Let us help you enhance your brand and profitability.

Web Marketing Statistics

17
26
%

OF SHOPPERS MAKE PURCHASES ON WEBSITES USING RETARGETING, AS OPPOSE TO 8% WITHOUT IT

33
60
%

OF CONVERSION RATES ARE BOOSTED BY NATIVE ADS

13
74
%

OF ALL MARKETERS SAY THAT FACEBOOK IS IMPORTANT TO THEIR LEAD GENERATION

0
76
%

OF MARKETING ROI WAS FROM DIGITAL MARKETING

MAKING DIGITAL MARKETING PROFITABLE

Take advantage of NEO DESIGN CONCEPTS consulting services to make marketing profitable from your business. Our four step process in managing your web marketing campaigns are geared to draw quality traffic to help your website convert.

 

MARKETING ANALYSIS

Evaluate your site, products and services to determine what’s already in place, its success or lack thereof, and identify the target audience

SITE OPTIMIZATION

Optimize your website for ease in navigability, speed and search engine friendliness

STRATEGY DEVELOPMENT

Create campaigns designed to galvanize your customers and prospects to engage and convert

DATA ANALYSIS

Analyze data and reformulate strategies as necessary to achieve intended lead generation

As competition grows and technology change regularly, so too must web digital marketing adjust to stay ahead of the game. Do you have all the pieces needed for an effective internet marketing presence? Click here for a FREE 30 MINUTE CONSULTATION.

BOOST MY MARKETING PERFORMANCE!